What is blogger?

What is Blog?

A blog is a regular updated website or web page and can either be used for personal use or to fulfill a business needs

Unlike a website a blog (formerly known as weblog) needs to be updated regularly and allows you to engage with your site visitors

A blog ("weblog") is an informational and regularly updated website consisting of articles blog post, published in reverse chronological order 

        The important of blogging why you should blog

Blogs create content

Starting a blog is a great way of creating content. By introducing a blog, you have the capacity to add new pages to your website on a regular basis. Each new blog article is a whole new index-able page for the search engine to find and score.

 

In terms of the length of your blog, the current thinking is that the longer the better and we recommend an absolute minimum of 300 to 400 words and ideally over 1,000 words. The longer blogs create more new words for the search engines to index and also help let the search engines know exactly what the page is about.

It is important to make sure your blog article is focused on a single topic so you rank well in that particular area, rather than badly for a range of topics or keywords. When writing a longer blog make sure your blog is well structured, easy to read and divided into sections.

                                

Blogs allow you to introduce keywords, great for Search Engine Optimisation (SEO)

When you create your own blog you also have the opportunity to introduce keywords that will attract the right audience and help with your search engine optimisation. Google’s AdWords Keyword Planner is a great tool for checking how popular certain keywords are and how often they get searched each month. It also tells you how competitive that keyword is. Our advice is to always focus on ‘longer tailed keywords’ which have less competition but bring better quality traffic.

Make a note of the keywords you wish to include in your blog before you start to write but make sure they appear naturally and don’t ‘over stuff’ them into your blog. Avoid using the same keywords on multiple pages as this can result in ‘keyword cannibalisation’. The search engine becomes confused with a number of pages covering the same topic and as a result none of the pages score well. Far better to have separate pages or separate blogs focused on separate topics which all go on to score well.

It is also perfectly acceptable to have the odd post which isn’t keyword focused at all and is purely informative. 

Blogs allow you to develop a personality for your brand and your website

Starting a blog is a great way to give your brand personality. For instance if you are offering chic serviced apartments in a cool city centre, reflect that in your blog. Write about the local neighbourhood, the trendy bars, restaurants and street art which are all on your doorstep. Include great images which reflect your brand and your brand position

Blogs give you a voice to inform your customers and peers

As you create your own blog, with more and more articles about your neighbourhood and the great things to do in your area, you gain the opportunity to inform your customers and your peers. You also become a valuable source of local information. Tell everyone more about you, your business and the area your business operates it. Have you just won an award, has a new trendy bar opened on your street, or is there a popular ice cream parlour across the road. All these things will make your brand more appealing and more importantly customers will be able to visualise how they can use their spare time when visiting.

Blogs give you something to share and talk about on your social media channels

Another great reason for starting a blog is to help your social media. A blog article gives you something to talk about and share. Choose topics that people are likely to share and post them on Twitter, Facebook, Google + and LinkedIn. Add your blog to your email signature.

Take time to review a local attraction or a great new restaurant in the area. Make use of the keywords and find popular hashtags to spread the word. Put your own personality into the blog, write about your own personal experience and make your story stand out from the crowd.

Blogs allow you to introduce keywords, great for Search Engine Optimisation (SEO)

When you create your own blog you also have the opportunity to introduce keywords that will attract the right audience and help with your search engine optimisation. Google’s AdWords Keyword Planner is a great tool for checking how popular certain keywords are and how often they get searched each month. It also tells you how competitive that keyword is. Our advice is to always focus on ‘longer tailed keywords’ which have less competition but bring better quality traffic.

Make a note of the keywords you wish to include in your blog before you start to write but make sure they appear naturally and don’t ‘over stuff’ them into your blog. Avoid using the same keywords on multiple pages as this can result in ‘keyword cannibalisation’. The search engine becomes confused with a number of pages covering the same topic and as a result none of the pages score well. Far better to have separate pages or separate blogs focused on separate topics which all go on to score well.

It is also perfectly acceptable to have the odd post which isn’t keyword focused at all and is purely informative.

Blogs allow you to develop a personality for your brand and your website

Starting a blog is a great way to give your brand personality. For instance if you are offering chic serviced apartments in a cool city centre, reflect that in your blog. Write about the local neighbourhood, the trendy bars, restaurants and street art which are all on your doorstep. Include great images which reflect your brand and your brand position

Blogs give you a voice to inform your customers and peers

As you create your own blog, with more and more articles about your neighbourhood and the great things to do in your area, you gain the opportunity to inform your customers and your peers. You also become a valuable source of local information. Tell everyone more about you, your business and the area your business operates it. Have you just won an award, has a new trendy bar opened on your street, or is there a popular ice cream parlour across the road. All these things will make your brand more appealing and more importantly customers will be able to visualise how they can use their spare time when visiting.

Blogs give you something to share and talk about on your social media channels

Another great reason for starting a blog is to help your social media. A blog article gives you something to talk about and share. Choose topics that people are likely to share and post them on Twitter, Facebook, Google + and LinkedIn. Add your blog to your email signature.

Take time to review a local attraction or a great new restaurant in the area. Make use of the keywords and find popular hashtags to spread the word. Put your own personality into the blog, write about your own personal experience and make your story stand out from the crowd.